Social Media Marketing
Corrie D Marketing can create and manage social media networks for business owners.
They design customised business pages branded and customised in keeping with your brand style, colours, fonts, logos etc on ANY social media network.
Including Facebook, Twitter, LinkedIn, Google+, Google My Business (ubiquitous for local marketing), Pinterest (good for eCommerce sites) or whichever social media channels you prefer…
Why Do Business Owners NEED a “customised & branded” business page on each social media network.
Think of your Facebook page as your ad on Facebook and your Twitter page is our branded ad on Twitter using corporate branding”… So that people can easily identify your brand. It helps with organic SEO by creating social signals to the web and creating external back links (when you post to these).
If you’re too busy to manage these yourself Corrie D Marketing can manage these social media networks for you on your behalf, they can source content and understand the law when it comes to advertising and managing social media networks.
This can be done remotely and their social media clients come from far and wide and from all over Scotland.
They include companies ie Ideal Windows and Conservatories (Edinburgh and the Lothians largest indoor conservatory showroom). Lapwings Ltd. Highland Self-Build and Renovation specialists helping to transform your self-build dreams into a reality, from idea to completion. Scottish Slimmers (HO in Aberdeen) to promote their slimming classes throughout Scotland. The Sweet Room (Ayrshire), Cottages and Castles (Perth and Inverness), Shuttle Coaches & Shuttle Buses (Kilwinning), Craftsman Cladding and many more.
They offer training to companies as business owners don’t realise that when they are page owners, they are publishers of their own content which means they are governed by the same rules and regulations as any other media publisher ie ASA and CAP rules, copyright rules etc.
Adverts cannot be misleading, they must be honest, decent and truthful. Too often page owners copy and paste images directly from Google and use these on page posts. Page owners must ensure they are not violating copyright rules.
Eg Facebook competitions must be legal and adhere to Facebook competition guidelines.
If you breach any of the above you do so at your own risk, it’s well documented online about famous celebrities and brands who have breached these rules and guidelines and faced hefty fines for doing so.
Corrie D Marketing recommends it is better to outsource managing social media marketing as they have invested in technology to help them manage to their client’s social media networks.
Because they manage these en-mass it makes business sense to invest in their services as they manage multiple campaigns but wouldn’t make financial sense for business owners to do this themselves.
However if you’re a business owner and prefer to keep this in-house, Corrie D Marketing do offer training, whereby they can deliver workshops at their training premises or training can also be delivered on a one to one basis, giving you and your staff, the tools to enable you to do this confidently yourselves.
Social Media Is Not A Quick Fix
It’s time-consuming, you have to engage in the conversation and persuade fans to interact with your brand. You get back what you put in, and social media is not a quick fix, but we can help you with a clear social media marketing strategy and editorial calendar teaching the 3 E’s of social media marketing.
Social Media Marketing – The 3 E’s
The 3 E’s of social media marketing is to Educate, Entertain and Engage. Following an 80/20 rule posting technique, they show you where to find content as people do not want you ramming ads down there throats they are on Facebook to chat to friends and family. Your ad is an intrusive ad, meaning when Facebook users are on Facebook they don’t really want to leave.
Corrie D Marketing understands the best posting techniques and target times. Attracting different audiences by using various types of social media networks (dependant on each business) various types of posts ie image, blog link, testimonial, a tip of the week, etc. To entertain and delight your page visitors.
Following a social media strategy posts on behalf of their clients following an editorial calendar themes for the month, the week and tried and tested themes for days of the week, they know what works for days of the week, calendar of events etc.
They understand each social media network, their buying process and media consumption.
The combination of this, analysis and our understanding of when and what content your fans react to help us GENERATE RESULTS! Full case studies and testimonials available on request. To find out more please contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758 or contact us here.