Social Media
Marketing

It's TIME TO GET Social OR GET Left Behind!

Social Media Marketing

Corrie D Marketing can create and manage social media networks for business owners. 

They design customised business pages branded and customised in keeping with your brand style, colours, fonts, logos etc on ANY social media network.

Including Facebook, Twitter, LinkedIn, Google+, Google My Business (ubiquitous for local marketing), Pinterest (good for eCommerce sites) or whichever social media channels you prefer…

Why Do Business Owners NEED a “customised & branded” business page on each social media network.

Think of your Facebook page as your ad on Facebook and your Twitter page is our branded ad on Twitter using corporate branding”… So that people can easily identify your brand. It helps with organic SEO by creating social signals to the web and creating external back links (when you post to these).

If you’re too busy to manage these yourself Corrie D Marketing can manage these social media networks for you on your behalf, they can source content and understand the law when it comes to advertising and managing social media networks.

This can be done remotely and their social media clients come from far and wide and from all over Scotland.

They include companies ie Ideal Windows and Conservatories (Edinburgh and the Lothians largest indoor conservatory showroom). Lapwings Ltd. Highland Self-Build and Renovation specialists helping to transform your self-build dreams into a reality, from idea to completion. Scottish Slimmers (HO in Aberdeen) to promote their slimming classes throughout Scotland. The Sweet Room (Ayrshire), Cottages and Castles (Perth and Inverness), Shuttle Coaches & Shuttle Buses (Kilwinning), Craftsman Cladding and many more.

They offer training to companies as business owners don’t realise that when they are page owners, they are publishers of their own content which means they are governed by the same rules and regulations as any other media publisher ie ASA and CAP rules, copyright rules etc.

Adverts cannot be misleading, they must be honest, decent and truthful. Too often page owners copy and paste images directly from Google and use these on page posts. Page owners must ensure they are not violating copyright rules.

Eg Facebook competitions must be legal and adhere to Facebook competition guidelines.

If you breach any of the above you do so at your own risk, it’s well documented online about famous celebrities and brands who have breached these rules and guidelines and faced hefty fines for doing so.

Corrie D Marketing recommends it is better to outsource managing social media marketing as they have invested in technology to help them manage to  their client’s social media networks.

Because they manage these en-mass it makes business sense to invest in their services as they manage multiple campaigns but wouldn’t make financial sense for business owners to do this themselves.

However if you’re a business owner and prefer to keep this in-house, Corrie D Marketing do offer training, whereby they can deliver workshops at their training premises or training can also be delivered on a one to one basis, giving you and your staff, the tools to enable you to do this confidently yourselves.

Social Media Is Not A Quick Fix

It’s time-consuming, you have to engage in the conversation and persuade fans to interact with your brand. You get back what you put in, and social media is not a quick fix, but we can help you with a clear social media marketing strategy and editorial calendar teaching the 3 E’s of social media marketing.

gain the competitive edge with social media marketing

gain competitive edge with social media

Social Media Marketing – The 3 E’s

The 3 E’s of social media marketing is to Educate, Entertain and Engage. Following an 80/20 rule posting technique, they show you where to find content as people do not want you ramming ads down there throats they are on Facebook to chat to friends and family. Your ad is an intrusive ad, meaning when Facebook users are on Facebook they don’t really want to leave.

Corrie D Marketing understands the best posting techniques and target times. Attracting different audiences by using various types of social media networks (dependant on each business) various types of posts ie image, blog link, testimonial, a tip of the week, etc. To entertain and delight your page visitors.

Following a social media strategy posts on behalf of their clients following an editorial calendar themes for the month, the week and tried and tested themes for days of the week, they know what works for days of the week, calendar of events etc.

They understand each social media network, their buying process and media consumption.

The combination of this, analysis and our understanding of when and what content your fans react to help us GENERATE RESULTS! Full case studies and testimonials available on request. To find out more please contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758 or contact us here.

Why Facebook?

Facebook

Is the largest social media network in the world.

‘Facebook’ recently surpassed a record 2 billion active users. The world’s largest social networking site it is far ahead of other social media networks ie Twitter & Linkedin etc.

Stand out from the competition! With a branded and customised social media network.

Winning with social mediawinning with social mediaother

  •  Stunning NEW Facebook feature – Facebook Video Cover Image.
  •  Manage your Facebook page.
  •  Create and manage your Facebook ad campaigns inc dark posts, boosted posts, custom audiences, retargeting pixels, Facebook canvas ads, lead generation ads.
  • If you’re wondering what a Facebook dark ad is? It’s a Facebook ad that you don’t see on the page. These are delivered to a highly targeted audience.
  • Behavourial & Interest targeting to ensure our clients get good relevance scores from their ads, which helps to keep Facebook ads costs down.
  • Bespoke graphic design service suited to your business brand, products or services that you offer, really makes your company stand out
  • Gives your fans a reason to “like” your page
  • Facebook page can be set up (depends on sector) to showcase your products/services.
  • NEW Facebook messenger offers and promotions. Via CDM (Corrie D Marketing Facebook Messenger platform).
  • Not recommended to leave managing your Facebook page or social media management to the office junior (because they use social media) they do not have the experience/knowledge or authority required to do this seriously. They recommend the best people to manage your social media networks are people within the business who are senior management, the owners or senior marketing or senior PR.

To find out how Corrie D Marketing can help your business gain the competitive edge by using social media to increase brand awareness, to engage prospective customers and current customers in the conversation with your brand, to drive traffic to your website and/or Facebook page or other social media networks, please contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758 or contact US here.

Improve your business today

“Multi-platform, multi-media opportunities translate into multi-choices. Social media and the Internet, in general, have turned life into an interconnected open-book exam - a sharp and important difference from the closed-book-exam shape of traditional research. (via Warc).”

Joel Rubinson

“Effective marketing is really quite simple: Identify your destination (goals). Determine how best to get there (strategy). Get started (tactics). Measure your progress (reporting and analysis). Make course corrections as needed (continuous improvement).”

Mac McIntosh, 2006