WHY CHOOSE ONLINE ADVERTISING
The general rule of thumb in marketing is to go where the people are. And the people are ONLINE.
Online Ads ONLY target your exact target audience when they are browsing online. They are much more cost effective than traditional media ad campaigns. We’re not saying you spend less budget but your budget is spent on your TARGET Audience!
EG Lets say you own a bathroom showroom, and y0u advertise in the national press ie Scottish Daily newspaper title.
Ask yourself – How many of those newspaper readers are homeowners? How many of those homeowners are actively in the market looking for a bathroom right now?
The reality probably not many.
Online ads deliver your ads can directly target anyone who is in the market right now looking to buy your EXACT products and services.
WHY WASTE AD BUDGET ON TRADITIONAL ADVERTISING?
Corrie D Marketing highly recommends online advertising for any business owner who is looking to advertise or promote their business products or services.
So you might have a promotional offer coming up that you want to advertise? Or you may just want to get your brand name out there and simply looking for some brand awareness?
Whatever your needs and requirements, whether your sector targets B2B (Business to Business) or B2C (Business To Consumer) we can help!
But which online ad platform we recommend, would depend on your marketing goals and the objectives for the business, your budget and your target audiences.
CDM (Corrie D Marketing) offer a fully managed service for Google Search & Google Display. With both on PPC (Pay Per Click) basis, which means you only pay when someone clicks on your ads.
So brand awareness is FREE and is a USP for Google campaigns if you’re not fussed about brand awareness.. As you pay on PPC not a CPM (Cost Per Thousand) impression basis.
One impression = One set of eyeballs.
Our first hour’s consultation is FREE so we’d carry out what we call a “need find” to identify your business needs, goals and objectives during our initial meeting or telephone call.
The Benefits of Online Advertising V Traditional Media ie TV Press, Magazines etc.
Traditional advertising is expensive, and not well targeted V ONLINE Ad Campaigns.
With ONLINE AD campaigns, we ONLY target your exact target audience, so this helps your ad budget to stretch much further than with traditional press so you pay the same amount but it would only target your EXACT target audience when they are online, so it would last longer than eg a full page ad in the national press.
Online ads mean you can connect and engage with them when they are online. But more importantly, RETARGET your online ads at previous website visitors who have expressed an interest in a particular product or service, we do this in a GDPR compliant fashion.
We highly recommend Google Search + Google Display PPC or RTB (Real Time Bidding) Programmatic (All Ad Networks).
Advertising on either or all of these combined with our CDM Unique Lead Generation System ensures that you’re only paying when someone clicks on your ad and website visitors are often giving you their details engaging with your brand online, and asking you to contact them giving you permission and their details, before you’ve even picked up the phone!
Excited yet? You should be…
We also recommend for most businesses to have a representation on social media networks and Facebook is where it is AT!
11 Reasons To Advertise ONLINE
1. Google’s Display network is the biggest in the world. We offer both Google Search and/or Google Display PPC Online Ad Campaigns (ads appear on ANY device). Desktop, Laptops, Tablets & Mobiles.
2. RTB #RealTimeBidding Is even bigger than just using Google alone. Ads appear on ALL Networks ie Google, AOL, Yahoo, Bing, Yahoo etc. Ads also appear on ANY device ie Desktop, Laptop, Tablets, Mobiles (Smartphones) and can include Smart TVs.
3. Google ads work best when running both types of campaigns combined so Google Search And Google Display together, as opposed to running either/or.
4. Google ads – Reach 90% of all internet users across the internet worldwide. Google Search ads are lineage ads that appear on Google search engine when someone (who fits your target audience criteria) searches for the products and services you are advertising. These are red hot leads, they are in the market and ready to buy!
5. By using Google Ads platform alone – Your ads could potentially appear on more than two million different websites & more than 650,000 apps.(Source: SEM Rush 6th May 2019).
6. Your ads ONLY target your EXACT target audience, anywhere they are online.
7. We create award-winning online ad campaigns for our clients.
8. Testimonials + Case Studies available for most sectors.
9. B2B and B2C data/impressions available. It doesn’t matter what sector you are in or where you want to target ie Scotland, UK, Worldwide or smaller hyper local campaigns, can all be catered for.
10. Target your exact target audiences, when they are online inc keywords, topics/contextual, demographics & audiences.
11. We offer a fully managed service. We create, manage, optimise, make recommendations and end of campaign reports. Done For You. From concept to completion all artwork & creatives supplied by us, landing pages or new website can also be supplied (if required).
To find out more contact Corrie-Dee Whaite FREE 1st Hours Consultation. Call NOW on Tel 01294 559480 or Mob 07411 170758 or contact us here: https://www.corriedmarketing.co.uk/contact/
Google Display V RTB Programmatic
Why RTB Programmatic?
RTB also know as Real-Time Bidding Corrie D Marketing can run ads on RTB & DSP hybrid platforms or display ads can appear on ALL NETWORKS so not just Google but AOL, Yahoo, Microsoft, OpenX (Facebook Ad Exchange) and many more.
The CDM (Corrie D Marketing) Programmatic Platform offers SME business owners the chance to promote their business online to compete with the big brands at VERY cost-effective prices.
Marketing Tip Of The Week –
If you’re a business owner, that can afford it, if you’re running print/press ads in the national press ie Full Page or half page ads weekly and you’re not running RTB (Real Time Bidding) Programmatic online ad campaigns?
Then you should be!
Because real-time bidding ads are online ads that are delivered to your EXACT target audience when they are browsing online, purchased at auction. ON ANY NETWORK and ON ANY DEVICE.
Ads are delivered to websites that deliver ads to only your exact target audience so wherever they are hanging out on in real-time, online.
Hence the name “real-time bidding” an online auction that takes place. The winning bid only pays 1p more than the next highest bidder. The viewer then clicks on the ad to a specific landing page on your website or we can create one for you.
Here’s an example of one of the ad creatives (animated banner) ad and Landing page for NHS Dumfries and Galloway so when anyone who lives or works in Dumfries and Galloway saw the ad as per example below –
If the person who saw the ad (known as an impression being delivered), clicked on the ad they landed here: http://www.corriedmarketing.co.uk/marketingsuite/nhs/
Hence the name “Landing Page”
Every ad campaign must have a specific landing page eg on your website or we can create one for you!
We offer a fully managed service whereby we create the ad creatives, we offer a graphic design and copy writing service so can help you copy write the ads and help you to write the copy for the landing page if you don’t have one already so we can help at whatever level is required and work with your team of web developers or we have our own should you need them.
We can help you identify your EXACT Target audience so that no ad budget is wasted. We then dial up the targeting and launch your campaign.
Our fully managed service means we optimise your ads, make recommendations and run end of month reports to show you exactly where each ad impression was delivered.
We also set up the remarketing (retargeting pixels).
We’re a target lead, results driven, boutique ad agency who can help transform your business from an offline business to an online business but can also help with taking a combined multi-channel approach to your online ad campaigns so that ads can be graphically designed in the same style etc can also appear in the local or national press, magazines etc.
However with less people buying newspapers nowadays and more and more people consuming their news online we can get your ads on all the main titles on their online versions, but we’re not tied to any particular chain ie Associated Press (Daily Mail, Mail On Sunday) or Newsquest ie Herald and Evening Times or S1 so by advertising with us we can deliver YOUR ads ANYWHERE not just newspaper sites but any website (as long as it takes ads) and the person fits your target audience!
You can view our online presentation or read more here: http://corriedmarketing.co.uk/marketingsuite/
Using QR Codes In Your Advertising Campaigns
Ideally suited for PRINT, PRESS, SIGNAGE – Not enough business owners are using QR Codes.
Print ie flyers, brochures, signage and press ads could embrace digital by using QR codes in their print marketing collateral.
A QR could be used for example if you’re a property developer with showhomes for sale, but your showhomes are only open between limited opening hours eg 9am – 5pm Thursday – Monday.
So you could use a QR code linking to a spefiic URL Landing page on your website with eg a virtual tour of your properties so anyone visiting when you are closed (who will be sadly disappointed) trust me, I’ve ben there before, a better idea would be if they can scan the QR Code and view your VT (Virtual Tour) of your properties.
If you own a holiday park, park retirement homes or lodges you could use QR Code on your print/press ads with a link to a virtual tour of your park homes or holiday park.
In advertising we always recommend “sell the sizzle, not the sausage!” It’s an old one, but we like it 🙂