Advertising Online

RTB Programmatic Online Digital Display Advertising

Corrie D Marketing Offer Various RTB platforms

Dependant on your marketing goals and the objectives for the business.

Why RTB Programmatic?

RTB also know as Real-Time Bidding  Corrie D Marketing can run ads on RTB & DSP hybrid platforms or ads can appear on Google, Google Double Click, Smart TVs and they also offer responsive ad formats.

The CDM (Corrie D Marketing) Programmatic Platform offers SME business owners the chance to promote their business online to compete with the big brands at VERY cost-effective prices.

Marketing Tip Of The Week –

If you’re a business owner and you’re not running RTB (Real Time Bidding)  Programmatic online ad campaigns?

Then you should be!

Why?

Because real-time bidding ads are online ads that are delivered to your EXACT target audience when they are browsing online, purchased at auction.

Ads are delivered to websites that your target audience is hanging out on in real-time, hence the name “real-time bidding” an online auction that takes place. The winning bid only pays 1p more than the next highest bidder. The viewer then clicks on the ad to a specific landing page on your website or we can create one for you.

 

NHS Meet ED Med Rectangle Animated Banner Ad

NHS Dumfries and Galloway Meet ED Campaign Ads Created by Corrie D Marketing

The RTB ad platform bids on your targeted eyeballs (known as impressions) being delivered your ads.

People who click on the ad are taken to a specific landing page, here’s one we created for NHS Dumfries and Galloway for the Meet ED Campaign.

Meet Ed

When anyone see’s this ad they are classed as an impression these ads targeted anyone aged 13 upwards to 65+ who lives in Dumfries and Galloway.

One impression = One set of eyeballs

Ads are delivered on ANY network and on ANY device (desktop, mobile or tablet).

Corrie D Marketing can help businesses to identify their EXACT target audiences, to target via their RTB programmatic platform.

They can also help business owners take a cross-channel approach to their advertising by combining online with traditional advertising campaigns ie TV, radio, exhibitions, print eg newspapers and magazines. (Known as offline).

And combining these with online methods.

They can insert remarketing pixels on the main conversion pages of your website so no matter where the traffic comes from on your website, whether from TV, radio, Facebook, print or our RTB platform each visitor to your site can be hit with a remarketing pixel.

This segments your web traffic into buckets! You can then retarget them with ads and deliver personalised ads for the specific area of your website they were interested in.

Many newspapers offer ads online however the problem with this, is that you are tied to their chain of online newspapers.

People nowadays consume their news online FREE from ANYWHERE. Their platform targets your EXACT target customer whatever website they browsing online they are in media partners with 290 of the biggest ad exchange platforms in the world.

Via CDM (Corrie D Marketing)  RTB (Real Time Bidding) platform they can get your ads delivered on ANY OF THESE sites, on any type of website (not just newspaper sites) but absolutely ANY website that your target audience is hanging out on when they are online. (As long as it takes ads).

CDM (Corrie D Marketing) offer online digital display ads and retargeting over on their CDM RTB (Real Time Bidding) platform delivering personalised ads to your EXACT target audience when they are online.

On ANY NETWORK and ON ANY DEVICE.

So lets imagine for one minute that you’re a car showroom selling Audis and you have the new Audi R8 in eg your Glasgow showroom and your target audience is eg affluent has a high disposable income, probably living in Glasgow and surrounding areas  Stratchclyde region,  via the CDM progrmmatic RTB platform they can target this person when they are online reading eg a blog about Audis and/or searching for an Audi R8 via Google, Bing, Yahoo etc. any search engine.

Your ad would target them on the very next website they visit (as long as it takes ads). So they visit the Audi R8 section of your website they are then hit with a remarketing pixel you could then retarget them with a specific offer for Audi R8s delivering personalised ads.

Real Time Bidding

RTB Real Time Bidding

Mobile Geo-Location Based Advertising

Corrie D Marketing also offers mobile geolocation-based advertising, these campaigns can target people who have visited specific physical locations and can target your prospective customers ANYWHERE they work, play or relax! They can even target your competitor’s customers when they visit your competitor’s locations. You can read more here: http://mobilegeolocationads.corriedmarketing.co.uk/

Mobile Geo Location Ads

Facebook Marketing & Facebook Ads

Facebook is another good method for advertising but is not for every business.  CDM specialise in Facebook marketing and Facebook ads creating bespoke and customised Facebook pages (ensuring they adhere to Facebook guidelines), they can manage Facebook pages and create and manage Facebook ad campaigns.  To find out more you can visit the social media marketing section on the website here.

Print Ad Campaigns

Print ad campaigns can be organised by us to run in conjunction with your online ads, we’d ensure the copy is well written with a direct CTA (Call To Action) to drive offline traffic online ie someone reading your print ad w we want them to visit your website where they can be retargeted.

When written with meaningful content and relevant images, plus giving them an offer they cannot refuse we can help to get your company noticed and achieve better results with a combined online and offline approach,  with professionally graphic designed and copy written ads.

We can create QR codes on a print ad or flyer or on your signage, so lets say you own a holiday park and your running a full page ad in a national newspaper, we can add a customised QR code to that print ad, which (when scanned) directs viewers to a Landing page on your website about that particular park or could lead to a virtual tour of your holiday park and properties etc.

With almost 25 years experience in marketing, communications and business development, within the media industry, you can be rest assured that we can raise your profile within all types of media.

Increasing your visibility across multi-channels, getting your message heard.

QR Codes

If required you can use a mix of traditional advertising with new tools such as QR codes used in print, in newspaper and magazine advertising.

QR Code Example - Corrie D Marketing

Example of a good use of a QR code  – Imagine you own a new housing development and your selling properties and have showhomes for viewings however showhomes are normally only open during 9am-5pm.

A virtual tour of your showhomes, showcasing the various styles of accommodation posted on your website. The URL of your website is linked to the QR code and printed on the development signage or press or magazine ad or schedule for the development or wherever you choose, so when your showhome is closed people can still take a tour and view the showhome or style of property you are selling via their smartphone.

Corrie D Marketing are here to help you increase your brand awareness to your EXACT target audience and help you to remain top of mind so when your target audience is in the market and ready to buy it is you they think of!

Services include creating and managing programmatic RTB campaigns (online digital display ad campaigns), graphic design services for campaign creative, setting up the remarketing pixels on your website, setting up the campaign, managing the campaign, analyzing and optimising the campaign and collating your reports at the end of the campaign.

Did you know all of our online ad campaigns are transparent, monitorable and trackable?

So no hiding places. At the end of each online ad campaign you will see EXACTLY where each impression was delivered (known as a website transparency report) you will see every website your ads were delivered on, how many clicks and the CTR (Click Through Rate).

They can ALSO help with your social media campaigns, setting up social media networks, using your companies branding, and creating and managing ad campaigns on social media networks.

Marketing plans and digital strategies, creating customer personas, campaign planning for both online and offline, professional copywriting services for advertisements online/offline and for websites.

They also offer full-service creative agency services inc graphic design service for online and offline for print.

To find out how they can help your business please contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758 or email corrie@corriedmarketing.co.uk their first hours consultation is FREE RRP £150+vat per hour or contact us NOW

12 Sectors That Use Corrie D Marketing RTB (Real Time Bidding) Online Advertising

RTB – Real Time Bidding

Is a form of online advertising whereby an online auction takes place via ad exchanges and the ad agencies who specialise in this type of advertising.

A bid is placed in the online auction to deliver ads to clients EXACT target audience when they are online. The winning bid only pays 1p more than the next highest bidder.

Corrie D Marketing have won awards for their online ad campaigns using RTB.

Sectors Using Corrie D Marketing Programmatic Platform

  1. NHS.
  2. Councils.
  3. Construction (B2C).
  4. Home Improvements.
  5. Construction (B2B).
  6. Education and Personal Learning.
  7. Motors.
  8. Retail.
  9. Health.
  10. Sports.
  11. Gyms.
  12. Recruitment.

To find out more about RTB Online Advertising Services please contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758 or contact us

Improve your business today

“Multi-platform, multi-media opportunities translate into multi-choices. Social media and the Internet, in general, have turned life into an interconnected open-book exam - a sharp and important difference from the closed-book-exam shape of traditional research. (via Warc).”

Joel Rubinson

“Effective marketing is really quite simple: Identify your destination (goals). Determine how best to get there (strategy). Get started (tactics). Measure your progress (reporting and analysis). Make course corrections as needed (continuous improvement).”

Mac McIntosh, 2006