ABOUT US – Corrie D Marketing is an award-winning online digital marketing, boutique agency, with a hand-picked team of fully qualified and experienced professionals.
Celebrating winning awards for three consecutive years in a row!
Team work makes the dream work. Each member of the CDM team specialises in their own chosen fields and areas of specialism, within the digital marketing arena.
Winners of prestigious European and International Awards in 2016, and more recently winning twice in the year 2017 alone, recently winning The Scottish Enterprise Awards BEST Online Digital Marketing Agency and an Award for Excellence in Social Media Marketing. Following on from an earlier award win in 2017 where they also won BEST UK Full Service Creative Agency 2017.
We trust you agree is an AMAZING ACHIEVEMENT for a small boutique agency. An Ayrshire company that’s only been trading for six years.
The company officially launched in October 2011 by founder Corrie-Dee Whaite who has a real passion for all things marketing and advertising.
Having identified at an early age (coming from an entrepreneurial background) she knew that she wanted to be her own boss and run her own business from the tender young age of 11.
The founder Corrie-Dee Whaite initially studied Business Studies in Stranraer at John Niven College of Further Education. But realised early on that this course was not creative enough and that she had a yearning to work in the media.
So she changed courses and moved away from Stranraer completely to relocate to Ayrshire to study an HND in Advertising & Public Relations at Glasgow Central College of Commerce.
Corrie-Dee quickly worked her way up the corporate ladder and was a deputy manager at The Daily Mail by the age of 31. Starting off her career in the local press in Ayrshire selling display ads and property supplements and worked on Home Improvements and Motors, but moved over to the national newspapers and gained a phenomenal amount of experience happily working at the Daily Mail for 12 years and in the media for almost 25 years!
Launching new sections ie Auctions and Antiques, Business to Business and Franchising and travelling the UK with the Daily Mail Franchise show.
Working for companies ie Dunfermline Press, News International and The Sun to Thomson Directories, being head-hunted by Associated Press to work at the Metro and then moving on to The Daily Mail she has enjoyed a fabulous career in Glasgow and the fantastic social scene for lunches and nights out, but always loved to come home to the beaches and surrounding countryside.
So after being made redundant from a job that she loved, Corrie-Dee managed to realise the burning ambition for all things digital.
Digital Marketing Offers Amazing Opportunities To Business Owners!
Personalised and targeted ads are available to business owners, that digital marketing can deliver. That allows business owners to target their EXACT target audience with personalised digital display ads and targeting ads via social media networks especially Facebook, this was always something that Corrie-Dee had always wanted to do and been extremely passionate about.
As the old adage goes “Find a job you love and you will never work another day in your life” could never have been more true!
So it seemed obvious that now was the time to make a permanent move over to digital as working at Thomson Directories for Thomweb the online directory back in 2000 the year of the dot-com boom if you remember that? Had given Corrie-Dee a taste and passion for all things digital, and a nod towards what was to come.
Did you know? Marketing has changed more in the last 5 years than in the last 50!
After identifying a gap in the market in Ayrshire & surrounding areas for an online digital marketing agency and marketing consultancy for someone that can take a consultative approach and visit clients in their premises to help and educate business owners to move away from the more expensive traditional machine gun approach to marketing and advertising.
To help them understand the opportunities that are available nowadays and the various online digital marketing channels that a business owner can use to target their EXACT target audience much more cost-effectively.
And identify early on, who they are EXACTLY and what they do and where they hang out, they can create marketing personas to help business owners to match their various products to their target audiences and channels/media where they are likely to be, to help achieve their business goals and KEY objectives.
They can help your company to identify areas you need to target, run test campaigns to see what works/doesn’t work.
In digital marketing – You have to be flexible as the digital landscape is so fast paced and fast moving they advise you test and run small test campaigns as a one size fits all does not work in digital what might work for one business won’t neccassarily work for another. It depends on the company, the product their offer (if they have an offer) so throw a bit of budget at it to see what works/doesn’t work and stop what isn’t working and spend more on what is.
Digital V Traditional
The amazing thing about digital V traditional – With digital all results are measurable, trackable and transparent. Which is why they love all things digital – There is no hiding place! They use KPIs to analyse each campaign’s performance and give you the honest breakdown on these.
Marketing Plans and Digital Strategies
Creating bespoke and targeted marketing plans and digital strategies to help any business owner identify their goals and establish quickly a route to achieve maximum results with their budgets and meet their business objectives.
Corrie D Marketing offers boutique agency services so the same services as any digital marketing agency but on a more personalised level and offers unique services they have invested in.
Business owners cannot do this themselves, to help businesses stop wasting their marketing budget on the traditional routes to market and the machine gun approach to marketing, as being experienced comes with it the knowledge that NOT everyone is your target market.
And a newspaper ad is not targeting your target audience in the same ways you can, with the many and various forms of online ads.
People have more channels than ever before and you MUST ensure you are where your customers hang out and that is online, browsing websites, hanging out on apps ie dating apps, music apps, social media networks etc but most importantly you have got to be where your customers are and they are more than likely on Facebook!
You need a way to remain “top of mind” so that when someone who is perhaps researching the market online that it is YOU they choose when they decide to buy and CDM can help with this with their remarketing ad campaigns via their award winning RTB platform.
Their aim is to deliver your marketing and advertising to ONLY your target audience to help keep your overall costs down and generate a better quality of lead that is more likely to convert. Working with their discerning clientele they visit clients in their premises on a one to one personal level.
Corrie-Dee acts as project manager and sources the relevant people from their preferred team of experienced and professional suppliers they offer full-service creative agency for both online and offline services without the price tags associated with this. They work in collaboration on each specific project so you it’s the equivelant to having a marketing department on hand but without the costs associated so no holidays, pensions, sick pay, HR required. Each service is packaged up so you know EXACTLY how much you will pay and you only pay as and when you need them.
They are a target-led, open and honest, results-driven Digital Marketing Agency and Marketing Consultancy, with 25 years experience in marketing, communication & business development within the Media.
Having worked in the newspaper industry for blue-chip multinational clients within the national press spanning across numerous sectors. A few examples of signature brands –
Food giants ie Cadburys, McDonald’s, Pizza Hut.
Health sector Hearcare/Specsavers, Bannatyne’s Health Club.
Financial institutions The Royal Bank of Scotland, Lloyds TSB.
Designer luxury brands Calvin Klein, Belstaff, Cruise Clothing, Marina Rinaldi, Jane Davidson.
Shopping centres Princes Square, St Enoch Centre, Ayr Central, Clyde Shopping Centre, Kingdom Shopping Centre.
Leisure sector “The legendary” T In The Park, Stobo Castle, Gleneagles Hotel.
Theatres Kings Theatre, Pavilion Theatre.
Home Improvements Screw Fix.
Retail Well known household names ie The Co-Op, Go Outdoors, Slater Menswear.
Commercial Property In-Shops, Ryden Auctions.
Auctions Tennants Auctioneers, Wilsons Auctions, McTears Auctioneers & Valuers.
Whisky companies One of Scotland’s biggest exports – Famous Grouse, Morrison Bowmore, Inverhouse Distillers. Whisky retailers Gordon & MacPhail.
Within titles ie Daily Mail, Mail on Sunday & Metro – Associated Newspapers (DMGT), The Sun – News Corporation and Forth & Clyde Weekly press – Dunfermline Press Group spanning almost 25 years.
Within various sectors ie B2B & Franchising, Health, Fashion, Retail, Property, Entertainments, Home Improvements, Travel and Leisure sectors, Learning and Personal Development so have amassed a great knowledge from working with many and various types of businesses over the years.
Nowadays their clients include businesses ie North Ayrshire Council, East Ayrshire Council, Business Gateway, McMillan Cancer Charity, NHS Dumfries and Galloway, Terex Trucks, Ideal Windows And Conservatories, Scottish Slimmers, Stairhill Architecture, Beacons Roofing, JNS Lift, Ross-Toration Damp Surveys, Lapwings Ltd, Ashgrove Home Improvements, Motorcycle Centre Scotland, The McKinstry Company, Craftsman Cladding, Brandt Heating Scotland, E Learn Academy, to name a few you may have heard of plus many, many more.
If you’re marketing is stuck in the 80s and you’re looking for a friendly and approachable boutique agency that can offer you a one to personal service to help to educate you to make informed decisions to take your business to the next level – They are available to help. Please get in touch NOW!