Ever wondered what “lead generation” means?
It is a process of generating enquiries from people who are interested in your product or service.
Check out this cool promotional video Created by Corrie D Marketing for their unique CDM lead generation system their unique system solves a major issue every website owner will be very familiar with.
As many business owners know it can be quite frustrating when it comes to analyzing your web traffic and Google Analytics especially if spending money on advertising. Google Analytics allows website owners to view their traffic, analyse demographics, time spent on your site, where they came from, what areas they are in, what devices and or browser etc.
There you will see the demographics (age, sex, location) and interests of your website visitors) and it will tell you the traffic on your site (how many visitors)
Which is all great – But these visitors are anonymous, you have no idea who they are or how you can help them.
Those website visitors visited your website for a reason!
Most probably because they know you can resolve an issue or problem they are facing, but unless they make an enquiry via your contact form or email or pick up the phone you have no clue who these web visitors are.
Incidentally if you are not analyzing your web traffic we highly recommend you should be, and recommend using the free tool Google Analytics.
The way we use lead generation is to grab a name, mobile and email address of a prospective customer/website visitor.
This service is aimed at aggressive advertisers who are advertising online, sending targeted traffic to their website.
Ideal Windows and Conservatories, commission the services of Corrie D Marketing to help them promote the fact they are Edinburgh and Lothians largest indoor conservatory showroom.
And have recently been appointed introductory representatives to Ideal4Finance!
A finance company who specialise in offering finance to the retail sector. The client runs ad campaigns all year round and has done for a few years now, but wanted to launch another pre-Christmas advertising campaign to promote they can now offer finance through Ideal4Finance.
As we all know, finance is quite a serious matter and no-one especially in the UK (assuming this is due to our British nature) are loathed at the best of times to engage in conversation they appear to prefer not todiscuss their finances ever asked your work colleague what their annual salary is or asked about their finances…
Ideal Windows and Conservatories wanted to broach this sensitive subject in a friendly and approachable manner and lighten what is usually quite a serious subject. They also want to portray they’re a fun place to go and be. The Star Wars themed promotional video hopefully achieves that.
They also wanted to target both males and females with this promotion, so Corrie D Marketing created an online digital marketing strategy to promote this in the run up to Christmas 2017, traditionally a busy time for most home improvements.
Ideal wanted to give their customers the opportunity to benefit today from their home improvement, but spread the costs by offering their clients to apply for finance via Ideal4Finance for their flexible payment plans.
They commissioned a bespoke landing page which is currently under development, this will include the CDM unique Lead Generation Funnel which is a combination of Video (to engage) + Live Chat Assistant (to interact) a very powerful formula when combined with aggressive advertising campaigns.
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